Daily News 2004/04/09

CRM market gets warm again after a cold spell China becomes the focal point

　　After three years experiencing negative growth, in 2004, the customer relationship management (CRM) market begins to rebound. Gartner forecasts, global CRM sells will increase by 3.5% this year. In the global market, China is one of the markets that has growth most naturally. William, the vice president of Siebel that is the well-known international manufacturer of CRM visited China recently, his main mission is to popularize CRM to China market.

　　The improvement of accelerating with China market-oriented process and information-based degree, utilizing CRM has already become a great choice of promoting the competitiveness of enterprise. More and more Chinese enterprises think whether could set up one CRM system with elasticity and high-efficient, will become a key solution to strengthen customer loyal degree and promote own key competitiveness.

　　This kind of understanding of the China enterprise has offered very good development chance to CRM manufacturer. At present, the trades, such as finance, the telecommunications and public utilities, etc. of China are using CRM actively. According to Siebel survey of China CRM market, the application of the telecommunications trade accounts for 20% of China's market share, the financial trade has accounted for 23% - 25%.　

Vice president of Siebel
　　William：The Chinese market is very important, Siebel wishes to offer support to Chinese user.

The Honda of Guangzhou promotes the level of customer service again, Continuous Technologies Inc helps Honda to develop steadily

　　With businesses being constant for growth, the old call center system can't satisfied business requirements, Honda of Guangzhou will promote its customer service system soon.

　　The fourth generation of Call Center system and CRM system that Continuous Technologies Inc. set up for Honda of Guangzhou, have excellent capability of upgrading and expand performance constantly, can develop in step with development of the enterprise business.