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Market Scale of China Mobile¡¯s
Added-value Service Reached £¤5.742 Billion in the 2nd Quarter of
2007 with WAP Revenue Decreasing Rapidly
2007/09
According to the report of Analysys International,
the added-value service of China Mobile had a total market scale
of £¤5.742 billion, decreasing by 2.33% compared to the same period
of last year. Among the revenues of different services, color-ring
service revenue ranks the first, reaching £¤1.775 billion.
In the 2nd quarter of 2007, the market scale of short message business
decreased by 11.72% year-on-year, reaching £¤1.598 billion. The total
scale of color-message market was £¤213 million, decreasing by 4.45%
year-on-year. As a result of the persistent investment in and publicity
of music radio platform, the color-ring business increased steadily,
with a market scale of £¤1.775 billion, increasing by 4.61% quarter-on-quarter
and by 18.54% year-on-year.
In the mobile phone game market in the 2nd quarter of 2007, the
total market scale of JAVA games of China Mobile reached £¤129 million,
increasing by 35.8% quarter-on-quarter. The launching of excellent
games promoted the development of JAVA market in the 2nd quarter.
But the market scale decreased by 35.9% year-on-year due to a weak
growth of active players. The BREW of China Unicom showed a steady
momentum for growth with a total market scale of £¤52 million, increasing
by 2.9% quarter-on-quarter and by 9.56 year-on-year.
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